Finnair is blogging on a dispute over employment terms
Posted: January 30th, 2009 | Tags: blogging, Finnair, PR | CommentsThe Finnish airline, Finnair, has been using their blog as a communication channel on a dispute over employment terms. This is a quite unorthodox public relation method on this kind of issue – at least in Finland. In the most recent blog post Finnair’s CEO, Jukka Hienonen, gets frank about the wage negotiation with Finnair’s pilots and their demands.
The corporate blog is a neat way for Finnair to express its views on this issue. The other party in this dispute, the pilots, is having harder time to voice their opinion on the topic. While pilots are resorting to press for expressing their views, their message is also filtered and toned down.
One interesting detail in this controversy is that Panu Mäki, a pilot, has reproached Finnair in Kauppalehti for not publishing his comment in the blog. Finnair has stated that they only approve short and brisk comments in their their blog. Maybe Finnair should have commenting guidelines stated clearly somewhere in their blog.
